“When Sur La Table recruited me from The Home Depot back to the Pacific Northwest, I called just one agency, Lemley Design. I knew Lemley would bring an authenticity to our brand revitalization. That
and because working with David Lemley is an empowering journey that
ends in effective, purposeful and measurable connectivity with
consumers. This is my third major retailer to take through their process. Lemley’s manifesto states that they convert consumers into True Believers. All I can say is Amen.” --Robb Ginter, VP Creative, Sur La Table
“Starbucks
needed to work with retail brand design specialists who would be able
to uncover our unique brand and create a vibrant culture. . .our
primary focus was delivering great customer experiences in Starbucks
context. Successfully positioning and building equity in a premium
product line takes great business acumen. Lemley Design’s blend of business strategy and design vision enabled Starbucks to create “The Third Place”. . . a warm, inviting “not home, not work environment” where our unique coffee culture could flourish.”
“Lemley
Design’s in-depth research enabled the firm to align a myriad of sub
brands under The Home Depot master brand umbrella, and to develop a
much-needed global standards system for all of our B2B and B2C facings.
This seemingly daunting task was executed by a combination of great business insight and design strategy.
The level of research and the digging Lemley Design is able to do to
deliver viable solutions, is truly remarkable. This firm “gets it”—they
know what it takes to work with the largest retail operations.” “Lemley Design intensively researched our company and gave us the revitalized brand identity and retail brand design that are really rooted in our outdoor culture. The way this has resonated with our employees and our customers, is amazing. When David Lemley says that his consultancy believes in delivering “Brand Experiences that Connect with Customers”, that tap deeply into our culture, delivering top line sales, bottom line profits and brand equity, he is absolutely on target.” --Dennis Madsen, retired CEO, REI
“Lemley Design’s process totally revitalized our brand and allowed our executive team to buy into, and then lead the charge for Tully’s new brand identity. Lemley achieved what no one else has in the twelve years Tully’s has been in business: he helped us to create a differentiated brand, a unique vision, positioning and a growth strategy for new markets.” --Peter Hoedemaker, (former) VP Retail Operations, Tully’s Coffee
“Lemley Design revitalized our brand,
repositioning it and repackaging our products in a manner that pushes
our line beyond the boundaries of the frozen prepared meal category.
Lemley refocused our brand and redeveloped our packaging, showing the
customer that they can purchase gourmet quality, all-natural meals in
the frozen food aisle. The unveiling of our new packaging was such a
hit at The Fancy Food Show that our distribution has increased from 30
stores to over 1000!” |