National Retail Federation: Retail’s BIG Show.
New York City, USA. Jacob K. Javits Convention Center
Convention: January 13-16, 2008
Hyper-choice spawned the experience economy. Billions of undifferentiated shopping experiences are numbing the souls of multiple generations. As a result consumers are ignoring all but the most authentic, original and personal of brand experiences. This seminar will explore ways to wake up your brand by making the in-store experience a shop-able, passionate and authentic brand driver to capitalize on your efforts to connect your goods with the lives and needs of consumers in a way that creates true believers.
What you will learn:
What is the experience economy and why should I care?
What is a true believer?
How does this translate into ROI?
How you will benefit:
Understanding how in-store experience can authenticate (or disconnect) consumers desire to relate to your brand
