Featured Newsletter

09/24/2007: Authenticating the Brand: a miracle far beyond the capacity of an ad campaign.
It was Abraham Lincoln who said, "How many legs does a dog have if you count the tail? Four, calling...
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Past Newsletters

06/28/2007: Brand and Business and Design, oh my!
A recent speaking engagement for the DMI forced me to become absolutely clear on how to discuss brand's relationship to...
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04/28/2007: Organics Smorganics.
“Don’t panic, It’s Organic!” These are the words used by my first intern’s Father when explaining to his impressionable young-en...
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02/28/2007: Retailers: Just be Yourselves.
Are discount stores finally realizing that they can't be something they're not? Attention retailers: just be yourselves ('cause if you...
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07/01/2006: The Gospel of David.
If your company is not about more than the coffee beans, soda, slingbacks or car parts, then get the hell...
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11/28/2005: Kaboom! Category Disruption 101.
There is a new discussion going on amongst marketing execs these days. "We need to disrupt the Category, but we...
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