The 19th International Brand Design Conference
You need Flash 8 or higher and javascript enabled to view this video.
Brand Therapy 101: Integrating Branding and Design into the Boardroom
Branding and design have become key business objectives for those companies that intend to survive the experience economy. Designers and brand consultancies can facilitate this therapeutic rebirth of corporate senior management by relating profitability to brand experience, and sustainability to meaningful design within a cultural context. However, this can only be attained if embraced at the top and integrated throughout the organization.
2007 DMI Design and Design Management Performance Series Drake Hotel
http://www.dmi.org/dmi/html/conference/branddesign07/conference.htm
Contact us about having David Lemley speak at your event. |