Sugoi and Sur La Table take top honors in Creativity 37.

Sugoi Performance Apparel of Vancouver, B.C. has been honored with a Gold award for their new retail packaging system and Sur La Table nabbed a Silver for their new identity, both brand revitalization projects masterminded by Lemley Design Company in Seattle.

In addition to notable brands such as MTV and major Global advertising like Publicis, Creativity 37 received entries from a diverse group of creative professionals from 29 different countries worldwide. View the Winners list.

“Our firm’s primary focus is to create a design strategy that integrates the brand voice in every aspect of the design process.” Explains Lemley, “Design is about defining and communicating the brand within cultural context of the users’ need. In the case of retail, this requires visceral literacy and the ability to quiet the white noise in a sea of competitive offerings.”

“Hooray for both Sugoi and Sur La Table for having the vision and spirit to move to the front of the pack by demanding innovation. The Creativity Trophies will be a constant reminder of their teams’ Chutzpah.” states David Lemley, President of Lemley Design.