Assets of Lemley Design.

Our 20+ years of experience and expertise in retail business, marketing and cultural anthropology enable us to offer our clients many core services.

However, our most valuable assets are the intangibles. Besides doing exhaustive research on the retail environment and the competition more has to be done. We feel it is essential to engage in “the big dig” with our retail clients’ own businesses. This enables us to get to their core attributes to establish their own unique brand identities: the “big picture” view our clients come to us for.

The complexities and intense competition in the experience economy demand more than the retail brand design solutions of the past. They require a thorough understanding of our culture to really enable us to connect meaningfully with the customer.

Simply developing retail brand design without considering cultural context does not lead to creating strong customer brand experiences. Too many retail stores look and feel the same—a blur of technologically advanced, slick shells filled with merchandise that are indistinguishable from brand to brand. Why? There isn’t any real human connection.

Only a cultural component forges a sense of roots and meaningful customer connections. . .those ‘satisfying brand experiences’ retailers tell us they are seeking for their customer.